Archives: Projects

Market Research : Ability to conduct market research to identify target audiences, understand consumer needs and preferences, and assess competition.

Affiliate Marketing: Understanding of affiliate marketing principles, including affiliate recruitment, tracking, commission structures, and performance analysis.

Copywriting: writing skills to create compelling product descriptions, sales pages, email campaigns, and advertisements that drive conversions.

Creativity: Ability to think creatively to develop unique marketing campaigns, strategies, and promotional materials that stand out in a crowded marketplace.

Implementation of marketing strategies, management and monitoring of advertisements due to several campaigns (Service Express Morocco – 2 brands in Morocco – e-commerce store at GCC).

– Management of budgets and monitoring of campaign costs and measuring the profitability of investments

Worked with COD Network as a seller, focusing on product research, landing page creation, and testing products via Facebook and TikTok ads in the GCC region. The goal was to identify and scale multiple winning products.

Product Selection

Conducted extensive market research to select potential winning products.

Creative Development:

Created compelling video and image creatives for advertising.

Testing and Scaling:

Launched test campaigns on social media to gauge product performance, followed by scaling successful products.

Tools and Technologies Used:

Tools for product research, landing page design software, Facebook and TikTok advertising platforms for market testing.

Results and Impact:

Successfully identified multiple winning products, leading to over 700 orders delivered. Addressed significant challenges in order confirmation and delivery rates, implementing numerous solutions that markedly improved performance metrics.

Reflection and Lessons Learned:

This project underscored the importance of adaptability and quick problem-solving in e-commerce. Through facing and overcoming challenges in order confirmation and delivery, I gained valuable insights into enhancing operational workflows, which significantly bolstered my expertise in e-commerce dynamics.